The Caldecott Foundation

- Based near Ashford, Kent, the modern Caldecott Foundation cares for the most vulnerable children in the UK who have suffered cruelty and neglect. We provide a full range of care services including Assessment, 52 and 38 week Residential Care, Education, Therapy and Fostering.

The Caldecott Foundation will be 100 years old in 2011. To mark their centenary they will be focusing on this marketing ‘asset’ across the whole year to drive cuonsumer and corporate engagement opportunites.

- The Target Audience consisted of potential and current sponsors who may intend on sponsoring the foundation. The main aim being to attract new stakeholders.

- Result: Help your child bloom

- A summer ball will be organised within a large hall in the City of London whereby attracting local high earning sponsorship. The ball will have live music and food available with flower arrangements on various tables with messages from people past and present who have been influenced by the foundation. There will also be chances to sign up to the sponsorship scheme which will give the sponsors advertising space on the website and at future caldecott events aswell as being placed in the company newsletter sent to various companies and clients.

Click Here to Download Project Brief (Word Document)

Click Here to Download Project Portfolio