Last Minute Moments
- Lastminute.com were in need of a new digital marketing campaign that would engage the consumer and improve brand awareness of the organisation online. Lastminute are continuously looking for new dynamic mediums of spreading the brand and are one of the most technologically advanced travel organisations in the industry woth over 1.5 million viewers to their website every week..
- Lastminutes Target Audience includes: Adventurous people with enough money to book a last minute trip that are young and impulsive and looking for anadrenalin orientated experience. They are always looking for the latest thing, clever and creative.
- I must create an awareness of the brand above all else and ensure that the advertising campaign delivers on all the target market and positioning variables.
- Result: Lastminute Moments
- Using a newly created Youtube channel and the Lastminute's webpages a competition will be created whereby an individual creates a video of a unique experience that they have had e.g. base jumping, sky diving etc... and upload this to the Lastminute Youtube channel. They will also need to download intro and ending clips from the Lastminute website to advertise Lastminute offers which under the rules set will be needed to create a valid entry.